Denderedzwa typeface

Mafonti anofadza aripo, uye kwete nekuti ane kunyemwerera, asi nekuti chimiro chavo chinotipa anofara manzwiro. Mukugadzirwa kwemifananidzo, patinoita chirongwa chekumaka chimwe chiratidzo kana chikamu chinochengetedza hunhu husina kurongeka, tinogona kusarudza iyi mhando ye typeface. Unoyeuka here patakapinda munyika yemafonti akanyorwa nemaoko? Zvakanaka saka, gadzirira rumwe rwendo, nekuti panguva ino tichaenda kunopinda munyika ye denderedzwa typeface. 

Round typeface, inonziwo typeface yakakomberedzwa, Ivo chikamu chevasina serif maitiro uye ngatitii iwo mamwe emastaera ari chikamu cheizvo zvatinoziva semhuri typeface. Mune ino posvo, isu ticha tsanangura izvo zvavari uye nemabasa api avanozadzisa kungave neakagadzirwa kana nehunhu hwavo.

Ndezvipi uye zvakauya sei?

Pakati pezana ramakore rechiXNUMX, dhizaini nyowani yezvinyorwa zveGothic zvakabuda muItari, aya ndiwo maitiro anozivikanwa rotund gothic. Yakanga iine kukura kwakakura nekusimudzira muzana rese regumi nemana century uye panguva iyo iyo yaigamuchira zita rekutenderera typeface. Iyo inogamuchira zita rekutenderera nekuda kwechimiro chemavara, nekuti iwo anoumbwa nemamaki akakomberedzwa uye madenderedzwa akavhurika kwazvo.

Iyi typeface yaive pasina mubvunzo musanganiswa weakakurumbira Carolingian, avo mafomu aive akawedzera Renaissance uye ekare. Nekufamba kwenguva, yakapararira munyika dzakaita seFrance neSpain (Iberian Peninsula). Mumanyoro mazhinji enhoroondo iyi typeface inonzi Spanish Gothic, uko kwakanyorwa nhetembo dzeMio Cid. Pakupedzisira, iyi typographic dhizaini yaizivikanwa kwazvo zvekuti yakatanga kushandiswa mumabhuku akasiyana-siyana ekudzidzisa munguva yeRenaissance.

Izvo zvinonyanya kuratidza iyi typeface, kunyangwe iine hushamwari uye yakanatswa toni, hapana mubvunzo nekuti iine nhamba hombe yezvipfupiso iyo inobvumidza kuchengetedza kukuru kwenzvimbo pakati pevatambi. Iyi nzvimbo yakagamuchira zita rekuti zvinyorwa zve tironian, yakavambwa nemumwe wevanyori vakuru veshorthand masisitimu enguva.

Marco Tulio Jerk

Marco aive muranda wemukurukuri anozivikanwa Cicero. Haana mukurumbira chete neizvi asiwo nekuve mugadziri mukuru wenguva. Akagadzira yake yakasarudzika yakapfupiswa yekunyora maitiro. Kunyora uku kwakange kwakaumbwa nezviratidzo zvingangosvika zviuru zvishanu uye zvakamutendera kuti anyore nekukasira uye nemazvo. Pakutanga takakudana mazita eTironian manotsi, uye ndezvekuti iye ndiye aive muvambi mukuru.

Ichi chigadzirwa chakave chepamutemo mushure mekunyorwa kwegwaro rakaitwa muna Zvita 5, muna 64 BC, umo Cicero akarwisa Catilina namashoko ake.

Round fonti, isati iri izvo zvatinoziva nhasi, aifanirwa kupfuura nemhando dzakateedzana mafirita ekushanduka kwavo kwakatevera. Mazhinji emafaira aya haangouya chete kubva mukunyora kweGothic asi aifanira kugara achigadzirwa, kuitira kuti ave anoshanda zvinoenderana nenguva yavo. Tevere tinokuratidza zvakawanda nezvechitarisiko chake chazvino uye isu tichataura nezvehunhu hwake, maitiro ake anokanganisa kuverenga kwedu.

Rudzi rwekutaipa hune hunhu hwakawanda

Mafonti anotenderera anoonekwa zvakanyanya neakadzika maumbirwo, asi zvakare nekuve nehunhu hwepedyo nekuda kwekuvapo kwavo zvidiki zvine chiratidzo. Vagadziri vanoshandisa chimiro ichi mumapurojekiti hupenyu uye hunyanzvi izvo zviri padyo nevateereri. Vamwe vagadziri vanosarudza kuisa ichi chimiro mu Nhau dzevanasezvo maumbirwo avo achipa matauriro ekutaurirana vadiki uye zvinonakidza. 

Iyi typeface inoshandiswa mubhokisi rakaderera, nekuti iyo yepasi kesi inobatsira kusimbisa hunhu hwayo uye chitarisiko zvakanyanya. Kuti unzwisise zvirinani iyi typographic style, tinoda kuti iwe uifungidzire sekunge mutambi uye munhu ane hupenyu, uko varaidzo nehunyanzvi hwakawanda kwazvo.

Chimwe chiitiko chinoshanda ndechekutarisa kushambadzira midhiya, senge mapepa, magazini kana zvitoro zvinoshandisa iyi typeface. Kana iyo kambani ichimhanya neine hushamwari toni uye kungave muchigadzirwa chayo kana munzira yainotaurirana nevateereri vayo, ipapo ichave iri budiriro huru. Tevere, isu tiri kuzokupa iwe mimwe mienzaniso yemakambani anozivikanwa pasirese, kwavakasarudza iyi typographic maitiro.

Round mafonti mukushambadzira midhiya

Mafonti anotenderera akaridza rakakosha basa mukugadzirwa kwemasisitimu emakambani. Mazhinji emakambani anotevera, akakumikidzwa mukugadzirwa uye kutengeswa kwemadonati kana zvigadzirwa zvakafanana. Nekudaro, iwe unozoshamisika kuziva kuti yave ichishandiswawo kune emota zvigadzirwa.

Dunkin Donuts

Dunkin iAmerican franchise uye epasi rose, yakatsaurirwa kune yekudyira uye bhekari chikamu. Kwete chete ivo vanogadzira ma kofi, asi izvo zvinonyanya kufarirwa madhoni avo akakurumbira. Iyo yakavambwa mu1950 muMassachusetts namuzvinabhizimusi William Rosenberg.

Munhoroondo yayo yese, logo yaive ichichinja kudzamara yawana mhedzisiro. Pakutanga kuona tinokwanisa kuona kuti chakanyanya kumira pachena ihukuru hwaro kutenderera typography, aya maronda haangomutse chete chimiro chakatenderera chemadonati, chinova chinhu chikuru, asiwo zvese zvirevo zvavakagadzirira zvimwe zvinhu zviri zvakare. Fonti yakashandiswa inonzi dunking.

Pasina kupokana, dhizaini aita rakanakisa basa kubheja pane iyi dhizaini sezvo ichiita kuti inakidze uye nekuisa kambani seimwe yeanomiririra mhando.

Starbucks

Kunyangwe zvingave zvisingaite senge pakutanga kuona, logo yeAmerican multinational kambani inogadzira uye inotengesa kofi inogadzirwawo neyakaipirwa typeface, kana zvirinani kuti mugadziri akaedza kupa hunhu hunhu kune hwayo dhizaini.

Chinhu chinoda kuziva nezve logo iyi hachisi typography yacho asi chiratidzo chayo. Vhura 1971, mucherechedzo wakatanga kubereka michero uri ruvara rwebrown paimirirwa mermaid ane mukurumbira asi aine chifuva chisina chinhu. Mushure memakore mazhinji, sairini yakagadzirwazve zvichitevera zvichemo zvakawanda kubva kune vatengi.

Nhasi, mermaid iyi yakagadzirwa neakanyanya majeometric maumbirwo uye maumbirwo ayo akapa hunyanzvi uye kutarisisa, asi pasina kutora kubva kune hushamwari toni inomiririrwa nekambani.

Volkswagen

Wati wambofunga here kuti typeface ine hunhu hunhu ingamirirwe pakati / yepamusoro-yekupedzisira mota brand? Zvakanaka, iwe unogona kutowana zano rekuti zvinogoneka uye zvakare zvinoshanda.

Volkswagen irudzi rwemotokari yakavambwa muna 1937. Yakashama ziso logo inomiririrwa nemavambo ayo maviri V uye W akabatana pamwe chete voita chinhu chimwe chete. Izvo zvinoratidzira iyo mhando hapana mubvunzo iyo typeface inoshandiswa kune iyo logo uye kuda.

Typography VAG Yakatenderedzwa, is-sans-serif uye geometric typeface uye yakagadzirirwa kana yakawanda kana shoma kune iyo kambani pachayo. Iko parizvino iri chikamu cheAdobe uye yakave ichionekwa pamabhodhi, kushambadza, uye mamwe marogo. Mugadziri akasarudza iyi typeface sezvo maumbirwo ayo ejometri anonyatsoenderana nechiratidzo.

haribo

Iyo inozivikanwa kambani Haribo, chiratidzo cheGerman chakakumikidzwa mukugadzirwa kwesweets uye gummies. Iyo yakavambwa muna 1920. Iyo logo inomiririrwa mubhokisi refu uye zita rayo chikamu chechidimbu chemuvambi wekambani: Hans Riegel y Bonn.

Iyo dhizaini yakasarudza yakatenderera typeface sezvo yaida kupa yakajeka uye ine hupenyu toni kune iyo brand, uye kuti ipe inofara uye inonakidza kutaurirana toni. Iyo mhando inoumbwa pane chena kumashure iyo inopa matatu-mativi mhedzisiro, iwo mavara ari mune ushingi uye anobva kune akasiyana mafonti senge Helvetica Yakatenderedzwa Bold, iyo Yakagadziriswa uye VAG Yakatenderedzwa.

Izvo zvinonyanya kumiririra ichi logo itsvuku ruvara, iyo dhizaini yasarudza inokatyamadza ruvara inoratidza kudziya uye kuwirirana. Uye zvakare, mukugadzira inomira kuti ndiyo imwe yeanoshamisira uye ane simba mavara. Mucherechedzo uyu haungomiriri chete dhizaini yayo, asi zvakare nezvekuti zvimwe zvinhu zvakamiririrwa sei. Izwi rinofara rinochengetedzwa nekuda kwekusika kwechipiri nhamba: bere.

Mascot ane mukurumbira

Iyo yakakurumbira Haribo bere inonakidza uye inofara mascot, yero uye yakatsvuka uye kwete chete inoperekedza logo asi zvakare inochengetedza iyo yemakambani mavara ekambani. Iyo kambani haisi kungoedza chete kuita kuti vatengi vafare asi, kana tikabvunza pakati pevanovavarira vateereri, tinogona kuona kuti vateereri vayo vane mazera akasiyana kwazvo, mazera evana anotangira pamakore masere uye vachiri kuyaruka kubvira pamakore 8/18.

Sezvawaona, mafonti akatenderera ave achishandiswa mune akasiyana magadzirirwo kwemakore. Pamusoro pechimiro chavo, ivo zvakare vanopa hwakawanda hwepamusoro hwekuverengeka izvo zvinoita kuti zvive zvinoshanda kwazvo mune yega yega mapurojekiti avanopindira.

Tevere, isu tinokuratidza mimwe mienzaniso yemafonti anotenderera akakurumbira uye pamapeji api aunogona kuwana mamwe acho.

Mafonti akakomberedza akakomberedza

Kune akawanda mafonti akatenderera anowanikwa kwatiri mazuva ese, asi graphic vagadziri vanga vachishanda neyakanakisa kwemakore mazhinji. Aya mafonti, sekuona kwatakaita muchikamu chakapfuura, anga aripo mumaprojekiti mazhinji uye akashanda kune zvigadzirwa zvehunyanzvi.

Aya pasina mubvunzo ndiwo anomiririra zvakanyanya:

Helvetica Yakatenderedzwa Bold

Iyo Helvetica typeface yakapihwa nevakawanda vagadziri. Iyi typeface inoonekwa nekugadzirwa uye inokodzera kushandiswa kwemazuva ese senge misoro yenyaya. Inotaridzirwa seyakapoteredzwa isina serif typeface. Mumapurojekiti ekugadzira, inowanzo kuve inomiririrwa pamashambadziro ekushambadzira uko zvinhu zvakaita sekutora mifananidzo uye mifananidzo yakawanda. Typographic poster akave akagadzirwawo uko typography ndiyo protagonist.

Uye zvakare, kana iwe ukatarisa pazviratidzo zvezvimwe zvezvitoro zvauchazove zvakakukomberedza, chinonyanya kuitika ndechekuti typography inomiririrwa mune mamwe acho. Vamwe vagadziri vekugadzira vakashandisa izvo zvemhando senge Nestle, Toyota, American Airlines, Panasonic kana kunyangwe iyo Jeep mota mhando pachayo.

Muchidimbu, inoonekwa seimwe yeakanyanya kumiririrwa typeface muchikamu chekugadzira.

Arial Akatenderedzwa

Isu tese tinoziva inozivikanwa Arial typeface. Arial ndeimwe yemafonti anonyanya kushandiswa mumakore apfuura. Iyo yakavambwa mu1982 naRobin Nicholas naPatricia Saunders. Yakagadzirirwa chete laser printer, uye muna 1992 Microsoft yakafunga kuishandisa kune yayo sisitimu inoshanda, Windows.

Iyo inofungidzirwa seinoshanda typeface, sezvo nekuda kwemafomu ayo, yakakodzera kuti ishandiswe zvese zviri mumuviri midhiya uye muwebhu midhiya. Icho zvakare chikamu chezvikamu zvakaita se: Kushambadzira, Dhizaini uye kuverenga kwemabhuku, zvemukati uye zvekunze zvekutaurirana zvinhu, Maposita uye kushambadza, Magazini neMapepanhau uye kunyange matikiti emakonsati kwaakashandiswa sezviratidzo zvezviratidzo zvakasiyana.

Zvisinei, mushure memakore akati wandei ekushandisa, vashandisi vazhinji vanoishandisa vakaita kutsoropodza kwakawanda kwavanofunga kuti yanga iri kopi yakachipa yeHelvetica ine mukurumbira. Asi chokwadi ndechekuti kana tikadziongorora zvakanaka, tinogona kupedzisa kuti vese vanochengetedza misiyano inovaparadzanisa panyama uye pachedu, sezvo akati wandei ehunhu hwavo hwakasiyana zvachose.

Kana iwe uchitsvaga typeface ine yakakura renji kuverenga, zvakapusa uye zvinoshanda, iyi isina serif typeface yakanaka kune ako mapurojekiti.

Bauhaus

Iwe haugone kuzvitenda, asi Bauhaus typeface ine zvakafanana maficha nemaitiro etaundi dzakapetwa. Iyi typeface yakagadzirirwa nemudzidzisi Herbert Bayer, kubva kuchikoro chakakurumbira. Yakagadzirwa kuGerman mu1925 uye dhizaini yayo inochengetedza hunyanzvi zviwanikwa izvo chikoro chakachengeta mumakore apfuura.

Iyo typeface inoumbwa neyakatenderera maumbirwo uye mitsara yakatwasuka. Parizvino, iyi typeface yakave nemukurumbira wakawanda mumashambadziro ekushambadzira, uye makore apfuura, yakashandiswa mumaposita ezvematongerwo enyika umo kuyedza kwakaitwa kusimbisa meseji. Sezvataona, pane mafonti anochengetedza hunhu hwakafanana nemafonti akatenderera pasina kutariswa kutenderera.

Uye ikozvino iwe unonetseka kuti iwe ungawane kupi aya ese masosi atakakupa zita iwe, tsime, gara chinguva chidiki nesu uye isu tichagadzirisa iwo mubvunzo.

Mabhangi emafonti anozivikanwa kwazvo

Parizvino, nekuda kwekugadzirwa kwemahara epamhepo typographic mabhangi, isu tine yedu isingaperi nhamba yemafonti. Mafonti anotenderera anogona kuwanikwa mumabhangi akadai se:

Mafonti eGoogle

Mafonti eGoogle ndechimwe chezvivakwa zvinozivikanwa, kwete chete nekuti chikamu chekambani yeGoogle, asi nekuti inopa anopfuura mazana matanhatu mafonti emahara ekushandisa pane zvaunoda, kungave kwekushandisa pachako, kwekutengesa kana kwehunyanzvi.

Muchidimbu, iri yemahara mafonti chikuva, Inozivikanwa kune vakawanda graphic designers. Pakutanga, kambani yakafunga kushandisa ichi sosi yewebhu-chete mafonti, asi nekufamba kwenguva yakashandiswawo kudhinda, saka vazhinji vanoishandisa mukatalog dhizaini.

Masosi anomira akanakisa anowanzo kuve: Montserrat, Playfair Ratidza, Merriweather, Roboto, Open Sans, Rubik, Space Mono, Poppins, Arvo naOswald.

Tinokukoka iwe kuti uedze ino papuratifomu uye utange kuferefeta uye uwane zvimwe nezvayo.

Dafont

Kana izvo zvauri kutsvaga kutsvaga akasiyana mafonti, angave akatenderera kana kwete, chinhu chakanakisa ndechekuti iwe unzvere nyika yeDafont.

Dafont ndeye webhusaiti kwaunogona kuwana mafonti e zvese maumbirwo uye zvemarudzi ese ekushandisa. Icho chishandiso chakaringana kune avo vanogadzira avo vari kutsvaga kugona uye vanopa shanduko kumapurojekiti avo. Iyo ine gumi nemaviri akasiyana ekutsvaga zvikamu uye inokupa iwe sarudzo yekutarisa yako typography pane yekunyepedzera chinyorwa kuti uwane mhedzisiro pamberi peprojekiti yako.

Behance

PaBehance haungowana chete mapurojekiti ehunyanzvi asiwo mafonti anogona kukusimudzira uye kukubatsira mumaprojekiti ako. Iyo chikuva kana webhusaiti iyo inopa mukana wekugovana uye kutsikisa ako mapurojekiti.

Chii chinozivisa Behance ndiko kusarudzika kwayo kwekupa mwero wepamusoro wekuzivikanwa muvaimbi. Uye nei tichikurudzira zviwanikwa izvi? Nekuti, kana iwe uri mhando dhizaini kana iwe uchida nyika yetypography, pano iwe unogona kuwana vazhinji maartist anogadzira zvaunoda uye anofarira zvakanyanya.

Vazhinji vavo vanoita mapurojekiti pane mafonti uye zvakare kuraira kuti ndeapi akakodzera zvakanyanya kune ako mapurojekiti.

fontspace

MuFontspace, tinogona kuwana kwakatenderedza 8914 mafonti, akaiswa mukati mezvikamu zvinopfuura 3000. Inoonekwa seimwe yemapuratifomu ane akanyanya akasiyana mafonti. Uye zvakare, ndiyo yega ine sarudzo yekugadzirisa saizi yefonti yakarongedzwa nematanho, mazita kana mazuva.

Kana iwe uchitsvaga chikuva nemhando dzakasiyana siyana dzinogoneka, Fontspace ndeyako.

Mhedziso

Iyo nyika ye typography yakafara kwazvo, uye pamwe isu tingazoda makore mazhinji kuti tizive 100% nhoroondo yayo yese. Kana usati waverenga chinyorwa chedu chinotaura nezvemafonti akanyorwa nemaoko, tinokukoka iwe kuti udaro kuti ugone kuongorora nhoroondo kubva pakutanga.

Round typeface ingori imwe chitsauko murwendo urwu rurefu. Chokwadi iro risingaperi runyararo ruchiri kunyorwa asi parizvino zvakakosha kuti iwe uzvizive neizvo zvakatanga izvo nhasi kwete chete chikamu che dhizaini, asiwo chedu chezuva nezuva zuva rega rega patinoverenga kana kuona dhizaini neyedu akanakisa maartist.

Isu tinokukurudzira kuti urambe uchiita iko kutsvaga kwemafonti akatenderera uye kuramba uchidzidza zvakawanda nezve iri bazi rekugadzira.